Due to the nature of their sport (and especially Drug Testing), George and Dom realised that if they were going to create a CBD brand, it had to be different. It could not contain anything that could mean that users could possibly fail a drugs test. At their lever of sport, drug testing is not only common, but also is extremely accurate. Even the slightest banned substance would be picked-up and could result in a lifetime ban from the sport.
This is why they opted for a fully isolated, THC (Tetrahydrocannabinol) Free CBD range. They were also the first company to be accredited BSCG Gold Standard approval meaning that their products were 100% safe and 100% legal for athletes and contained zero banned substances. This is one of the main reasons that FourFive CBD are so popular in the professional sports world.