The History of Charlotte's Web & The Stanley Brothers
In 2009, the vision of the Stanley Brothers was born - serve
the community through wellness. From growing medical marijuana for cancer
patients in an emerging industry that was still focused on THC, the Stanley
brothers focused on researching and leveraging the potential health benefits of
CBD and other cannabis compounds.
This endeavour led them to search for the optimal genetics,
ultimately discovering them in wild hemp that grew across middle America. These
genetics would later become the basis of their hemp-based CBD products, named
after a brave little girl, Charlotte Figi who struggled with catastrophic
In 2013, the world was introduced to the journey of the
Stanley Brothers' mission, when CNN’s Dr. Sanjay Gupta featured Charlotte’s
life-changing story, which ultimately became the tipping point for thousands of
medical refugees to move to Colorado to acquire the Brothers’ tincture.
Charlotte’s story challenged public perception, changed laws, ignited research,
and accelerated the CBD industry both in the United States and across the
The Brothers continued to give their tincture away to
thousands through the non-profit, The Realm of Caring. As production neared its
capacity, the Brothers turned their mission into a business, and in 2014,
Charlotte’s Web, the company was born.
As the world took notice, the company rapidly expanded, and
in 2018, Charlotte’s Web completed an IPO and with the 2020 acquisition of
Abacus Health, Charlotte’s Web has now become the global leader in hemp-based
The Stanley Brothers still continue to advance their
mission, channelling the beneficial uses of the whole cannabis plant with all
cannabinoids, flavonoids, and terpenes working together in conjunction with
other functional botanicals for targeted wellness outcomes. A brand centered on
creating an even larger footprint for all cannabis users whose focus on health,
wellness, and balance to drive their daily lives.
Leading with vision, acting through missions, and growing
with love has always been a credo of the Stanley Brothers brands. That message
continues to amplify the stories and needs of millions and grows from roots to
The Stanley Brothers